The Shazam for fashion: Visa app lets you buy other people's outfits simply by taking a photo

“The technology of “advanced image-recognition” can be really helpful for eshops in their competitive position versus brick and mortar shops. But, of course, it will be helpful for brick and mortar shops trading on-line as well. You don't have to look for the clothing label on your colleague's suit or handbag label of your schoolmate.  Just target your smartphone, the copycat app will identify the item and after that comes the offer from eshop.” – Peter Papan, CEO Eshops Association

  • VISA paycardBy taking a photo of someone, it will identify all the items they're wearing 
  • You can then buy them on the spot with next day delivery 
  • It uses image recognition and claims to be the future of clothes shopping

Keeping up with the Kardashians will be as simple as the click of a button with a new smartphone copycat app.

Simply taking a picture of someone in the street or at a red carpet event, will allow the app to identify all the items that make up the fashionable look.

It will then identify where they are sold, how much they cost and allow you to buy them on the spot for next day delivery.

An advanced image-recognition scanner and app has been launched by Visa Europe amid claims it will be the future of clothes shopping.

The card giant has collaborated on the project with augmented reality app Blippar.

Blippar’s smartphone app allows people to get immediate information of a vast array of objects – as many as half a billion - simply by taking a picture of them.

Once recognised, information and online links connected to the objects are flashed up on to the screen.

Copycat fashion lovers will point their Apple or Android smartphone at the outfit they like, and tap the screen through the Blippar app, which identifies the item.

If it is registered through the merchant the user is offered the chance to buy it with their pre-registered prepaid, debit or credit card.

The brand’s founder, British designer Henry Holland, said: ‘Being able to scan people’s garments through Blippar and purchase them pretty much off their back is an amazing technological development and one I have dreamt of as a consumer and a fashion business owner.’

Visa said it hopes to make the technology available to other retailers this year. It was developed by Blippar and the Visa Europe Collab, which has offices in east London’s Tech City, Berlin and Tel Aviv.

Visa Europe Collab co-founder Hendrik Kleinsmiede said: ‘Imagine a future where you can point your phone at a friend’s new outfit, only for the app to recognise and source that outfit in your size, and give you the option of having it sent straight to your home.”

Ranjiva Prasad, Visa Europe Collab’s principle technical architect, said: ‘The concept is always-on shopping, make the whole world shoppable.

‘You can shop on the Tube, but of course you do need to have the permission of the person you are pointing the camera at.’

HOW IT WORKS 

Blippar’s smartphone app allows people to get immediate information of a vast array of objects – as many as half a billion - simply by taking a picture of them.

Once recognised, information and online links connected to the objects are flashed up on to the screen.

Copycat fashion lovers will point their Apple or Android smartphone at the outfit they like, and tap the screen through the Blippar app, which identifies the item.

If it is registered through the merchant the user is offered the chance to buy it with their pre-registered prepaid, debit or credit card.

Source: dailymail.co.uk | By SEAN POULTER 
Read more: The Shazam for fashion: Visa app lets you buy other people's outfits simply by taking a photo

 
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